Get My Weekly Newsletter

Let Me Help You Achieve Your Full Potential

Join our growing global community

About Ron Watson (that's me!)

The Creative Analytic.

At the age of 10, my dad handed me my first acoustic guitar, urging me to focus on scales along the fretboard to enhance my dexterity and develop callouses on my fingers. Dedicatedly, I immersed myself in this routine for at least three months, though it felt like an eternity. As my skills progressed, I embarked on private lessons and eventually joined a college guitar class with my dad, who harbored dreams of me becoming a renowned classical guitarist.

Life took unexpected turns—I started a family, pursued higher education, delved into a financial career in corporate America, and navigated through a myriad of other experiences. The guitar, once a central part of my life, became a passive companion for an extended period. However, a transformative moment occurred when I stumbled upon a video of Jesse Cook playing vibrant samba music on his guitar, collaboratively with other musicians remotely. This reignited my passion.

Inspired, I pondered how I could meld my love for the guitar with a meaningful venture that would benefit players worldwide. Enter Lundinke—an endeavor born out of a desire to offer a weekly informative column focusing on products, fostering player growth, and catalyzing player ambitions. This marked the beginning of a journey aimed at creating a space where players could learn, collaborate, generate revenue, support one another, and much more—the Lundinke Group community was born.

I bring all that experience and more to Lundinke, which I'm determined to make one of the best communities on the internet.

🎸Surround yourself with experts and like-minded guitarists 🎸

A guitar newsletter serves as a dynamic tool that benefits guitar instructors, students, and local guitar shops, creating a thriving ecosystem around the instrument. For instructors, a newsletter is an opportunity to provide students with valuable resources beyond lessons, like practice tips, music theory insights, and motivational content. By staying connected with students outside of class, instructors can reinforce lesson material, keep students engaged, and celebrate their progress, fostering a supportive learning environment that strengthens retention and enthusiasm.

Students benefit by receiving curated content that helps them stay on track, discover new musical styles, and access exclusive practice materials, enhancing their learning experience and promoting regular, disciplined practice.

Local guitar shops can also gain significantly from participating in a guitar newsletter. Featuring shop-sponsored sections with gear recommendations, promotions, or upcoming events can drive local business, bringing students and instructors into the store. Shops can provide exclusive deals for subscribers, creating a loyal customer base while supporting the broader music community. By collaborating with instructors and engaging students, guitar shops can promote new products and even host workshops or gear demos, reinforcing their role as a community hub for guitar enthusiasts. Altogether, a guitar newsletter fosters a connected, enriched learning experience, supporting everyone involved.

🎶Learn from Us🎶

I want to help as many people as possible to become musicians. And I believe the best way for me to be successful is to ensure that the people I serve are successful.

So I created Lundinke so that I could invest more time and effort into subscribers who invest their time with me and my work.

The best way for me to support you on that journey is through an ongoing relationship.

A place where I can share what I'm learning (including the changing landscape) for months if not years.

I also create and curate the best training resources I can to help you build your skills.

Lundinke is where I'm able to personalize my experience and insight to you and your specific situation and I love it.

And even better – it's a space for us all to learn together in real time.

🧨💥🚀
Reach your potential

Do you remember high school sports? Did you compete? NOT ME! I was practicing guitar sometimes 4-5 hours a day, in hopes to become a world-renowned classical guitarist.

But the great thing about organized sports or trying to become the greatest guitar player of all time is that you have a coach. You have teammates. And your coach and your teammates all not only hold you accountable, but push you to go beyond your comfort zone and reach your potential.

Working alone, we often lack the discipline to push ourselves.

🤜✨🤛
Lift each other up

I'm obsessed with peer groups of historical figures. Did you know that the founders of Apple, Google, and Oracle were all friends? After Led Zeppelin disbanded, Page and Plant continued to collaborate on various projects, including the album "No Quarter: Jimmy Page and Robert Plant Unledded."

Even a lot of the creators you look up to today have their own small groups of peers who all push one another.

Not only to achieve their best, but they even amplify the work of their friends!

Basically, creators without a community are playing on Hard mode.

This community works together to not only push each other to grow and improve, but we amplify each other’s work as well.

There's also a mathematical advantage to working within a group. MrBeast explains it well...

So...how does this work? 🤔

In our community, subscribers often discuss playing techniques, gear, music theory, and may share their performances or compositions. We foster a sense of camaraderie among guitarists, providing support and encouragement for players of all skill levels.

Whether it's a virtual space or a physical gathering, a guitar community serves as a platform for learning, inspiration, and building relationships with fellow guitar enthusiasts. This community allows creators from diverse backgrounds and locations to interact, learn from each other, and share their passion for the instrument.

Every move we make for our community is motivated by a hypothesis and a desired outcome – imagine if we all shared those assumptions and goals with each other!

Actively learn together

Shared Focus Sprints

Inside Lundinke, we're constantly running what we call Shared Challenge Sprints.

These Sprints vary in length from 2-6 weeks, but they all focus on elements of building your creative platform.

Our first Shared Challenge Sprint helped members build a high-performing style of play.
Future Sprints will be voted on by the community itself.

You can participate to whatever degree you'd like – you can watch our instructional videos on your own time, join our live sessions, or both. Whatever you want, when you want it.

a phone screen showing shared challenge sprints
a phone screen showing shared challenge sprints

Let’s Recap

Member Forum + Chat

Access to our community forum and our real-time chat app

Find Collaborators

Between Dedicated space and process for sparking new collaborations

Community Resources

A growing repository of the best examples, templates and ideas

Courses and Workshops

Immediate full access to all past and future workshops and courses